Alex Lewis appointed vice president and director of marketing, Warner Bros UK
She joins Warner Bros from News Corporation, taking up the role in March.
Alex Lewis has been appointed as vice president and director of marketing, Warner Bros. Pictures International, UK.
She will take up her role in March 2012.
Lewis joins Warner Bros from News Corporation, where she is currently director of strategy and marketing initiatives, Europe and Asia. She previously held the title of marketing director, The Times and the Sunday Times at News International (oart of News Corps).
She will be responsible for the consumer and trade marketing for all Warner Bros. Pictures International’s film releases in the UK, including The Dark Knight Risesand The Hobbit: An Unexpected Journey in 2012.
She will report to Polly Cochrane, SVP and group marketing director, Warner Bros. UK.
“Alex is a hugely talented executive, with event-scale marketing experience and an insider’s understanding of the media and entertainment industries, all of which she will be able to put to good use, as we seek to optimise our release slate going forward”, said Cochrane.”