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Apple launches digital film rental service on iTunes

Putting pressure on Netflix, Apple today [Jan 15] said it has signed deals with every US major and will launch a digital film rental service in the US in February.Apple CEO Steve Jobs announced the move at the annual Macworld conference in San Francisco and said consumers will be able to rent titles directly through iTunes.Users can then watch titles on their computers, iPods or iPhones, or download films through an upgraded version of Apple TV independent of a ...

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