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Canada's first VOD service launched by Rogers

Rogers Communications will launch Canada's first video-on-demand service. The company's cable subsidiary, Canada's largest operator, has signed a long-term pact with Alliance Atlantis Communications (AAC) to distribute its films over the new service in the VOD window, which follows the home video window by approximately 45-60 days. The initial phase of deployment is currently underway in areas of Toronto, with full service expected to be implemented in Toronto by early summer.

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