Celluloid Dreams has announced the appointment of Bobby Allen to the post of vice-president acquisitions, production and sales. Further, former Celluloid executive Pierre Menahem will rejoin the company as director of international sales.

Allen was most recently head of production for MTV Films and has held senior executive positions in international sales and acquisitions at such outfits as PolyGram Film International, Lionsgate Films and Mayfair Entertainment. At Lionsgate, Allen was managing director of the UK office and was also previously head of acquisitions at Film Four.

Menahem, who left Celluloid afterseven years in 2004 to create sales company Scalpel Films, returns to Celluloid saying: 'Afterthree years running a small but successful sales company the move makes sense given the current market changes. Operations will continue as normal at Scalpel without me. I am thrilled to start again at Celluloid and I'm looking forward to working with such a great team and handling some of the most exciting films on the marketplace. The company has evolved so much lately that it is going to be a new start rather than a comeback.'

Allen for his part, said, 'I've long admired Celluloid Dreams for its consistent association with films of the highest artistic integrity. I look forward to working with Celluloid's stable of directors while building new relationships and expanding our in-house production and development activities. Hengameh and her team have set the creative bar very high and we will continue to apply these high standards and put the director's vision first as we develop an ambitious slate of international and English language acquisitions and productions.'

Celluloid president Hengameh Panahi said: 'Bringing Bobby on board and welcoming back Pierre comes at a perfect time. Celluloid has had a really incredible year so far with Son of Rambow, Persepolis, Nothing is Private, Funny Games and I'm Not There just to name a few and Bobby and Pierre will bring a new dynamic and energy to the team as we start unfolding next year's already exciting line up and plans.'