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China's YOU On Demand inks deal with Paramount

Titles including Mission: Impossible - Ghost Protocol [pictured], Transformers and No Country For Old Men available to view for YOU On Demand customers as part of the deal.

YOU On Demand Holdings, a leading pay per view and VOD platform in China, have agreed a deal with Paramount Pictures to offer their titles through YOU On Demand’s Transactional Video On Demand (TVOD) and Subscription Video On Demand (SVOD) services.

Among the titles available as part of the deal are Mission: Impossible - Ghost Protocol, Transformers, No Country For Old Men and Star Trek.

Paramount joins Warner Bros. Entertainment, Disney Media Distribution, Lionsgate, Miramax Pictures, Magnolia Pictures, Gravitas Ventures, Film Buff, K2 Communications, 3net and Big Mama Digital Entertainment (Karaoke) as content providers with YOU On Demand.

Shane McMahon, CEO and Chairman of YOU On Demand, commented: “Paramount Pictures is one of Hollywood’s most iconic studios and we are delighted to offer films from its rich library to our customers. The addition of Paramount’s roster now gives YOU On Demand the most vibrant and compelling titles available in the People’s Republic of China.”

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