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Cinedigm hires Laura Sok

Sok arrives as director of theatrical publicity and most recently served as director of national and regional publicity at Oscilloscope Laboratories.

She will report to vp of theatrical marketing Jeff Reichert.

Sok’s campaign credits at O-Scope included Shut Up And Play The Hits and Samsara. Prior to that she served in national publicity roles at Relativity Media, IFC Films and New Line.

“The addition of Laura is really a dream come true,” said Reichert. “Not only is she a top-notch publicist, she understands the entirety of the theatrical distribution business, which will make her an asset as we continue to aggressively expand ours.”

“Cinedigm has long been an innovator in distribution, with an incredible eye for what’s happening in today’s industry,” said Sok. “I’m excited to work with such a forward-thinking, dynamic team to expand its theatrical presence in the years to come.”

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