Content remains king in digital age, says CBS chief
'We are striking back against the view that network TV is doomed in thedigital age.' That was the message from CBS President and CEO Leslie Moonves at this year's Mipcom in Cannes, where he was named personality of the year.He told an audience at a packed Salle Lumiere that content remains the critical issue in a digital age.CBS 'drives the global engine .Wireless is useless ifyou're hitless,' he said.CBS is responsible for hit shows such ...
Continue reading – simply subscribe below
It takes just two minutes and you’ll immediately gain full access to ScreenDaily.com, PLUS Screen International magazine delivered to your door.
Screen International Subscribers:
If you are a Screen International subscriber please sign in with your email address and click submit:
Not a Screen International subscriber?
Sign up today for immediate and complete access to ScreenDaily.com and Screen International magazine for as little as £19.95 a month!
Find out more about all the benefits of a subscription to Screen International.