David O'Connor has been promoted to the newly created position of senior vice president of brand management and marketing services at Universal Pictures.

O'Connor, an 11-year Universal veteran who previously served as vice president of marketing services and brand management, continues to report to marketing and distribution president Adam Fogelson.

O'Connor works closely with film-makers, studio executives and third partner companies to promote the brand of core properties and oversee marketing consistency for Universal's theatrical releases. He joined the studio in 1997 as a promotions supervisor in the consumer products group.