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Distribution - Japan - Content on the move

In Japan, cable TV and satellite are still small markets. Japanese audiences watch the big five networks en masse, rented more than 25 million DVDs last year (the preferred way to watch US TV shows such as 24) and go to the cinema - in that order. The VoD market, such as it is, is dominated by non-feature-film content such as music videos, trailers and promos, sports and adult content.

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