European films account for 60.6% of screenings in Europa Cinemas network
Six out of 10 screenings in 2010 were for European films
Europa Cinemas has announced that the 760 cinemas in its network last year devoted 60.6% of screenings to European films – up 1.7% on 2009.
Non-national European films also showed a slight increase, achieving a share of 36.4% of screenings. The share for US cinema declined by 2% to 30.8%, while cinema from the rest of the world remained stable with an 8% market share.
The figures were announced ahead of a meeting to be held in Cannes tomorrow (May 14) where Europa Cinemas will present the results to European commissioner Androulla Vassiliou and three members of the European Parliament: Doris Pack, Stavros Lambrinidis and Piotr Borys.
More than 61 million filmgoers visited Europa Cinemas/MEDIA theatres in 2010, resulting in takings of €370m. In 2011 the network is welcoming new members, enabling it to surpass the 2,000 screen mark with cinemas in 475 European cities.