Exhibition - Cinema advertising in the digital age - Point of sale
The cinema advertising business is getting ready for prime time. A television term in reference to cinema' It may not seem apt but the market is heading in that direction. The roll-out of digital projection worldwide could create a single global living room, and with it opportunities for brands to target an international cohort.
Continue reading – simply subscribe below
Screen International Subscribers:
Not a Screen International subscriber?
Find out more about all the benefits of a subscription to Screen International.