Sundance Selects, a new label from Rainbow Media, has picked up US rights to Dominic Murphy’s White Lightnin’, a winner of the Hitchcock D’Or at the Dinard Film Festival and the winner this week of the international competition at the Mumbai Film Festival.

The film, about US dancer and criminal Jesco White, will be released in theatres and on video-on-demand in 2010. It had its world premiere at the Sundance Film Festival this year. Momentum currently has the film on theatrical release in the UK and it is in theatres in Benelux through Film Freak. It will be released later this year in Germany with I-On Media and in Australia through Madman.

Lizzie Nastro negotiated the deal on behalf of Sundance Selects with Samantha Horley at the film’s sales company Salt. Horley has also just closed a deal for the film in France with Haut Et Court.

New York based Vice , which operates Vice Magazine, online TV station VBS.TV and PR company Virtue, will work on the marketing for the US and Australian releases. Vice’s founder Shane Smith and writing partner Eddy Moretti were the writers of the film and acted as executive producers.

White Lightnin director Murphy is currently working on a new project with F&ME, an adaptation of Iain M Banks’ A Gift From The Culture.

Sundance Selects acts in tandem with sister company IFC Films and is a US platform for independent film in the documentary and world cinema categories.