The National Film Board Of Canada (NFB) has launched in Cannes The Cross Media Corner, the first exploration of the intersection between film and interactive media in the market.

The Cross Media Corner will showcase leading work from around the world and has invited the NFB to provide an installation of its interactive work, Bla Bla.

The exhibit will feature a 42-inch tactile screen allowing viewers to experience artist Vincent Morissette’s creation through touch.

NFB president Tom Perlmutter will speak as a guest of honour and attend a networking event designed for NFB staff and filmmakers.