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Finch & Partners boosts brand, celebrity partnership division

Recent partnerships include Kevin Spacey working with Jameson on short film competition.

London, New York and Paris-based media company Finch & Partners has strengthened its brand and celebrity partnership division.

Sarah Armitage has been promoted to take on responsibility for managing all current brand and celebrity partnership projects, including day-to-day client and account relations.

Karin Smith, head of special projects, will take on strategic oversight of all brand and celebrity partnership projects, working closely with Jonathan Sanders, who continues in his role originating new partnerships.

Claire Ingle-Finch, head of global events at Finch & Partners, has also joined the brand and celebrity partnership division. Amanda Bross, head of Finch & Partners’ Paris office, remains senior vice president of the brand and celebrity partnership division.

Finch & Partners has worked recently on Kevin Spacey’s partnership with Jameson Irish Whiskey to launch short film competition Jameson First Shot.

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