Former Cinemavault Releasing executive Steve Arroyave has launched a new world sales outfit, Arrow Entertainment.

Based in Toronto, Arrow will make its debut at the European Film Market with writer-director Stewart Raffil's Mysterious, a supernatural thriller starring James Brolin, Antonio Sabato and Annalynne McCord and produced by Diane Kirman of Kenilworth Films.

Arrow will also handle sales on Kirman's next production Standing Ovation, a family musical co-produced by Kenilworth with John Walsh of Good Looking Ink Entertainment. The film is currently in pre-production.

Over his 18 years in the business, Arroyave has sold such titles as Steve Buscemi's remake of Theo Van Gogh's Interview, Daniel Adams' Golden Boys and Raffil's Survival Island.

In a statement, Arroyave said 'There is always the need for well-crafted, commercial films that are made for the right price. I have found this in Mysterious and look forward to bringing more films like this to the marketplace. People have always known me as a straight shooter and I look forward to building on the great relationships that I have made so far in this business.'