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France gears up for Printemps cinema promotion

France's annual springpromotional effort, the 'Printemps Du Cinema" is expected to beat lastyear's record attendance figures.Thethree day event, running from Sunday 20 to Tuesday 22 March, sees the country'sentire 5,300 cinemas slash their prices to a flat-rate Euros3.50 per ticket.Last year it lifted spectator numbers to ...

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