By continuing to use the site you agree to our Privacy & Cookies policy

France to end ban on TV advertising of films

Just as a number of major international film distributors are beginning to seriously question the value of television advertising in the increasingly expensive movie marketing equation, France looks set to overturn its historic ban on advertising films on TV.

Restricted Content

Registration is required to read the entire article and to gain access to other restricted areas of the website

This content is for registered users only

To check that you are registered please enter your email address below

Our records show you are already a registered user. Please sign-in with your password...

By continuing to use the site you agree to our Privacy & Cookies policy

Not a Screen International subscriber?

Sign up today for immediate and complete access to ScreenDaily.com and Screen International magazine for as little as £19.95 a month!

newsletter+promo