Free VOD set to grow in Asia, Sony predicts
The hot distribution platform to watch in Asia will be ad-sponsored video-on-demand, says Ross Pollack, Sony Pictures Television International (SPTI) senior VP distribution, Asia.'Free VOD has considerable traction,' Pollack tells Screen International. 'It's not replacing VOD but complementing it.' The concept offers consumers select free feature films on demand if they watch paid commercials.He added that the free VOD market was a 'win-win-win-win' because the ...
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