LeAnne Gayner has joined the diversified Latino entertainment andmarketing outfit Arenas Entertainment as senior vice president of marketing.

Gayner previously served at Artisan Entertainment and will setabout working on the company's slate of upcoming releases, which includesNicotina starring Diego Luna that is set to open in the US on Aug 20, AntonioNavarro's animated holiday picture The 3 Wise Men (Los Reyes Magos), andImagining Argentina, which stars Antonio Banderas and Emma Thompson and is due toopen in the autumn.

Arenas' marketing president Amorette Jones said Gayner'sappointment came at a crucial time as the company ramped up its Latinoproduction slate.

Titles include two projects to be directed by Emilio Estevez - theroad movie Relocating Rosa and social essay Culture Clash In America - andReynaldo Villalobos' rights of passage drama Macho!

Gayner's credits include National Lampoon's Van Wilder, Step IntoLiquid, and The Punisher. Prior to Artisan she was a principal in themanagement consulting group of AmeriWest Systems, and headed up field publicityand promotion at MGM/UA.