The acquisition of a UK-based sales agent is on the 'to do' list of German animation powerhouse TV-Loonland when it joins the ranks of media companies listed on Frankfurt's Neuer Markt exchange on March 22.

The Munich-based enterprise, which produced internationally successful series such as Ned's Newt and The Fantastic Flying Journey and animation features Babar, King Of The Elephants and Pettersson Und Findus, also aims to use the proceeds of the IPO to double its current output of 100 episodes a year.

Loonland's shopping list also includes third party catalogues of animation programming. The company want to acquire a UK-based sales agent to give it a higher profile in the English-language market.

Loonland will also use the fresh capital to further develop an internet portal to distribute programming targeted at children aged 6-17.

Founded in 1989 as TMO-Film, TV-Loonland has stakes in animation studios in Hungary (Loonland Animation) and Korea (RG Prince Films) as well as theatrical and video distributor Beaufilm Verleih-und Vertriebs.