GFT and Edinburgh's Filmhouse launch online player
Venues have joined forces with Distrify to offer online streamings of curated films.
Glasgow Film Theatre and Edinburgh’s Filmhouse have collaborated with Distrify to be the first venues in the UK to work together to make available a specially selected online film programme.
The cinemas will implement online viewing players – the GFT Player and the Filmhouse Player – on their websites, with films available to stream 24/7 and to watch on computers, tablets and mobiles anywhere in the UK or Ireland. The project is supported by a £90,000 grant from Nesta’s Digital R&D Fund, Scotland.
Released films will include Jeanie Finlay’s music documentary Sound It Out (2011), the acclaimed Japanese drama-comedy Rent-a-Cat (2012) and French comedy The Women on the 6th Floor (2010). Streaming prices will start at £3.49.
Andy Green, COO of Distrify commented: “Audiences are finding films they want online and we want to offer cinema tickets as well as VOD, the idea is that a choice increases sales of both. Adding the curatorial voice of GFT and Filmhouse creates trust for an audience and adds an extra revenue stream for the cinemas.”