IMAX launches new system for use in multiplexes
IMAX Corporation today (Mar 3) announced a deal with US cinema chain Jack Loeks Theatres to install its first large-format theatre system specifically designed for use in multiplex theatres. The move is a departure from the traditional IMAX format, which required construction of a new theatre. Under the new IMAX MPX technology, a small projection system can be added to an existing multiplex theatre or converted from two adjacent and under-used stadium-seating auditoria in a multiplex.
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