In focus: The makings of a mega-hit
Even Alan Horn, president/COO of Warner Bros, could not have predicted quite the mega box-office success of The Dark Knight, which is nearing the $1bn threshold. 'We knew the film was good. We didn't know if we're going to have a picture that does $300m or $900 million,' he says. 'This kind of business is extraordinary. It was all the factors that burst into full bloom here.'