In focus: The makings of a mega-hit
Even Alan Horn, president/COO of Warner Bros, could not have predicted quite the mega box-office success of The Dark Knight, which is nearing the $1bn threshold. 'We knew the film was good. We didn't know if we're going to have a picture that does $300m or $900 million,' he says. 'This kind of business is extraordinary. It was all the factors that burst into full bloom here.'
Continue reading – simply subscribe below
It takes just two minutes and you’ll immediately gain full access to ScreenDaily.com, PLUS Screen International monthly magazine delivered to your door.
Screen International Subscribers:
If you are a Screen International subscriber please sign in with your email address and click submit:
Not a Screen International subscriber?
Sign up today for immediate and complete access to screendaily.com and the monthly Screen International magazine for as little as £19 a month!
Find out more about all the benefits of a subscription to Screen International.