Singapore video distributor InnoForm Media has snapped up allrights to a package of 37 titles from Thailand's Sahamongkolfilm International as part of its pushinto theatrical distribution.

The jumbo deal includesalmost all of Sahmongkolfilm's upcoming productions including Tony Jaa-vehicle Ong Bak 2, martial arts film Chocolate, horror thrillers 13 and Colic, action comedy TheBodyguard 2 as well as Power Kidsand Mercury Man.

Over the last three years, InnoFormhas positioned itself as a leading home video distributor having acquired andproduced over 100 entertainment and educational titles. The company, whichpreviously handled the theatrical release of Korean films Daisy and A Bittersweet Life,is now keen to ramp up its theatrical distribution arm.

"Singapore's theatrical business is very competitive, but we'vethe edge of having our video business to support our acquisitions," says LimTeck who assumed the position of InnoForm's general manager on June 1.

Prior to joining InnoForm,Lim headed both the Chinese film department and TV and cable sales departmentof Shaw for the past six years.

"There are still many goodAsian products that have not been released in Singapore. Asian cinema is our focus," says Lim who aims torelease at least 10 films in the second half of this year with Shochiku's Helen The Baby Fox scheduled for lateJuly and Toho's Forbidden Siren forAugust.

Other Japanese films thatInnoForm has acquired include Micott Misara's Christmas In August as well as UnderThe Same Moon and Heavenly Forestfrom Toei.

Several other deals are inthe pipeline including two new horror thrillers from the Pang Brothers.InnoForm has licensed the home video rights to the Pang Brothers' Re-cycle which will hit Singapore cinemas next month through Shaw.

Headquartered in Singapore, InnoForm has regional offices in Hong Kong, Malaysia and Taiwan. The companyhas plans to gradually acquire multiple-territory rights, especially forneighbouring Malaysia.