William Iretonhas been promoted to president and representative director of WarnerEntertainment Japan.

Ireton assumesbroad oversight of all of the studio's business activities in Japan, a remitthat encompasses theatrical and home entertainment operations, consumerproducts, online and emerging distribution technologies.

He will reportthrough executive vice president of international Richard Fox to chairman andchief operating officer Barry Meyer and president and chief operating officerAlan Horn.

Ireton served asmanaging director of Warner Bros Pictures Japan for the past 18 years, workingon the distribution of the Matrix trilogy, AI- Artificial Intelligence, and V For Vendetta,among others.

He played a keyrole in Warner Bros' move into local acquisitions including Hero and TheHouse Of Flying Daggers.

Prior to joiningWarner Bros, Ireton held various posts at Toho-Towa, based in the Tokyo and LosAngeles offices.