Italy's summer releasing strategy needs marketing support
While Italy's box office figures slumped in mid-July as temperatures soared and millions of Italians hit the beaches, a deeper analysis reveals that the local industry's effort to establish a 12-month box office season has all the potential to be a success - as long as it is supported by substantial marketing.
Continue reading – simply subscribe below
It takes just two minutes and you’ll immediately gain full access to ScreenDaily.com, PLUS Screen International monthly magazine delivered to your door.
Screen International Subscribers:
If you are a Screen International subscriber please sign in with your email address and click submit:
Not a Screen International subscriber?
Sign up today for immediate and complete access to screendaily.com and the monthly Screen International magazine for as little as £19 a month!
Find out more about all the benefits of a subscription to Screen International.
