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Japan's DVD penetration to hit 50% by 2005

Penetration of DVD players in Japanese households rose to 22% by September 2001, a gain of 10.5% from July 2000, according to a survey by the Japan Video Association. The Association calculates that 25% of Japan's nearly 44 million households owned a DVD player by the end of 2001 and predicts that nearly half will have one by 2005.

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