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Key US sellers stir up debate over EFM

The heads of two of the biggest US sales companies have challenged the business viability of EFM and called for a return to the two-market calendar.The fact that the Berlin market follows hot on the heels of Santa Monica's AFM in November, Thanksgiving, Christmas and the Sundance festival in the US has squeezed the time sellers have to prepare new product.Rising accommodation and market costs have also fuelled gripes and to cap it off there is the small matter of ...

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