Legendary Pictures has hired Matthieu Coppet as executive vice-president of corporate strategy.

Coppet previously served as global media strategist at entertainment company UBS and in the newly created role will work directly with Legendary’s COO and CFO Larry Clark.

He will continue the company’s efforts to acquire and grow revenue streams and extend the company’s global reach into territories such as China.

At UBS Coppet created the Global Media Talks, UBS’ discussion forum about the future of digital media, technology and content distribution. At Legendary he will also manage investor relations.