Marketing campaign raises awareness of 28 Days Later
A savvy marketing campaign came up trumps in the UK this week as 20th Century Fox launched British director Danny Boyle's latest film 28 Days Later. The horror title defeated all comers in the country including Hollywood heavyweights XXX and Lilo & Stitch and fellow wide openers Changing Lanes and Mr Deeds.
Continue reading – simply subscribe below
It takes just two minutes and you’ll immediately gain full access to ScreenDaily.com, PLUS Screen International monthly magazine delivered to your door.
Screen International Subscribers:
If you are a Screen International subscriber please sign in with your email address and click submit:
Not a Screen International subscriber?
Sign up today for immediate and complete access to screendaily.com and the monthly Screen International magazine for as little as £19 a month!
Find out more about all the benefits of a subscription to Screen International.