Maths may improve exhibitors' bottom line

Choose fewer "right" movies and show them longer: in the tight margin world of exhibition, this may become a mantra. Three academics who collaborated at the University of British Columbia have developed a mathematical programme that helps exhibitors determine which films to run, if and when to replace them and how long to play them. Their research, just published in the journal Marketing Science, suggests a multiplex's profit margins can be increased by between 30% and 100%."In ...