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Mifed owners unveil strategic overhaul

As part of its drive to reinvigorate Mifed and save it from the onslaught of AFM, Fiera Milano International (FMI), the body that manages Mifed, has announced that it has officially joined forces with Cinecitta Holding and created a new company named Audiovisual Industry Promotion that will run the event with a newly-inflated budget."We have in fact laid the foundations for a major re-launch of Mifed, which is now rightly recognised as being a strategic asset for the Italian ...

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