MPG breaks away from research giant Ipsos
Paris-based market research company Ipsos has split off its Motion Picture Group feature division to a consortium of investors led by MPG top executive Vincent Bruzzese.
Bruzzese will continue to oversee the newly independent Motion Picture Group as CEO alongside a group of private investors led by financier David Lugliani undertaking the buyout.
Media Finance Group provided support to the new investor group and Bernd Stephan of MFG will serve as interim CFO.
The Motion Picture Group will operate as an independent research company and continue to provide script evaluation, test screenings, advertising testing, tracking and exit polling.
The company has struck a deal with Ipsos allowing it to retain historical data and most of the current Motion Picture Group staff will remain with the newly independent company including svp Kristen Simmons.
“I’m excited that Ipsos has supported us in our quest to become an independent entity, and I look forward to working with them again in the future should the opportunity arise,” said Bruzzese, who is understood to be looking at ways to reinvent tracking and other methodologies.