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China Film to roll out giant screen technology

China Film Group Corporation has announced that it will start rolling out its China Film Giant Screen (CFGS) technology this year, starting with 15 screens in cinemas in Shanghai, Guangzhou, Chengdu and several other Chinese cities.

CFGS is China’s proprietary large screen technology, co-developed by China Film Group Corp and the China Research Institute of Film Science and Technology. It features a standard screen size of 20 by 12 metres, is capable of 2D and 3D screenings, and according to China Film “is compatible with the most advanced technology outside of China”.

An estimated 50 screens will be installed by the end of 2013. The first CFGS screen was permanently installed in Hefei, capital of Anhui province, last month following a trial run in a Beijing cinema last year.

Fox and Universal Pictures have respectively offered recent blockbusters Titanic 3D and Battleship for screening conversion.

The announcement was made in Cannes at an event hosted by China Movie Channel and distributor Champ Lis International, which represents the Cannes marche in China.

Two upcoming big-budget Chinese productions were showcased at the event – Wuershan’s Painted Skin 2, which Huayi Brothers is selling in Cannes, and $23.7m globe-trotting action adventure Switch, starring Andy Lau, Tong Dawei, Zhang Jingchu and Lin Chiling.

Switch director Jay Sun said the producers of the film are meeting with potential international distributors for the film in Cannes. Hong Kong’s Media Asia is handling some Asian territories.

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