Len Klady analyses the second quarter at the global box office, with theatrical up 11% driven by 3D but admissions up less than 3% over 2009, esentially flat overseas.
Global box office generated $7.69 billion for the second quarter of 2010 propelled by the rage for 3D movies. Six of the top 10 grossers for the period were stereoscopic films including Clash of the Titans and Alice in Wonderland as well as animated fare such as Shrek Forever After and Toy Story 3.
Overall worldwide theatrical was up 11% from the same period of 2009 with the international arena contributing $4.07 billion and domestic the remaining $3.62 billion. However, as a result of the premium prices for 3D and large format versions of popular films, admissions rose by less than 3%.
While the box-office boost was generally upbeat, there were several disturbing caveats particularly in the international arena. Whereas the domestic marketplace expanded by 25% year-to-year, international’s 7% boost translated into essentially flat ticket sales. The foreign disquiet boils down to fewer films monopolizing ticket sales and among those few are a sparse number of foreign-language productions (invariably a key factor in marketplace growth).
With the exception of StreetDance 3D, the major international box office hits of the period experienced little traction outside their country of origin. As with the domestic sector, more and more maturing markets are feeling the pinch of screen availability and that situation will only intensify through the summer season. The exception continues to be films from India —particularly but not exclusively Bollywood film in Hindi — that have established dedicated screens for that nation’s Diaspora. An unprecedented four Indian productions popped up among the top 20 grossing films during Q2 and box office in the country spiked by 46%.
China, Russia and Mexico also had significant revenue upturns. But virtually all of Europe as well as Japan, South Korea and Turkey saw both revenues and admissions erode sharply. Post Q2 Chinese cinemas continue to boom with the country’s first 3D movie Aftershock becoming the all-time highest grossing local production after three weeks in release.
The American majors continued to dominate worldwide screens with studio movies accounting for 61% of second quarter theatrical revenues. The companies also had a year-to-year boost of 17%.
Top-Grossing Films at Global Box Office, April 1-June 30, 2010 | ||
---|---|---|
Clash of the Titans | WB | 324,189,595 |
Iron Man 2 | Par Intl | 312,556,587 |
Alice in Wonderland | BVI | 300,417,293 |
Prince of Persia: The Sands of Times | BVI | 224,365,266 |
How to Train Your Dragon | Par Intl | 202,214,112 |
Robin Hood | UIP | 200,489,766 |
Sex and the City 2 | WB | 183,705,630 |
Avatar | Fox | 119,765,593 |
Toy Story 3 | BVI | 95,626,528 |
Shrek Forever After (US) | Par Intl | 94,548,025 |
Date Night | Fox | 53,470,658 |
The A-Team | Fox | 50,764,392 |
Ip Man 2 | Mandarin | 50,741,624 |
Nanny McPhee and the Big Bang | UIP | 49,490,385 |
Kick-Ass | UPI/Lions Gate | 49,052,582 |
The Bounty Hunter | Sony | 48,678,428 |
A Nightmare on Elm Street | WB | 44,690,779 |
StreetDance | Protagonist | 42,287,750 |
Nodame Cantabile II | Toho | 40,445,047 |
Shutter Island | Par Intl | 38,063,687 |
Top Grossing Foreign-Language Films, April 1-June 30, 2010 | ||
---|---|---|
Ip Man 2 | Mandarin | 50,741,624 |
Nodame Cantabile II | Toho | 40,445,047 |
Camping 2 | Pathe | 35,350,497 |
Detective Conan 2010 | Toho | 34,349,736 |
Confessions | Toho | 28,389,706 |
Raajneeti | UTV | 26,491,800 |
L’Arnacoeur | Kinology | 20,301,350 |
Trick: Psychic Battle Royale | Toho | 20,262,882 |
Houseful | Eros | 18,943,053 |
Chico Xavier | Sony | 17,155,788 |
The Servant | CJ Entertainment | 16,837,431 |
Aventures Extraordinaires d’Adele Blanc-Sec | Europa | 15,213,684 |
Raavan | Reliance | 14,575,649 |
Kites | Reliance | 13,964,621 |
The Housemaid | Sidus | 13,912,956 |
Crayon Shinchan 2010 | Toho | 13,563,921 |
Tout ce qui brille | Pathe | 12,411,515 |
71 - Into the Fire | Fine Cut | 12,365,509 |
Future X-Cops | Arclight | 11,639,157 |
Gintama | Sunrise | 11,151,030 |
Top Grossers by Nationality, April 1-June 30, 2010 | ||
---|---|---|
The Secret In Their Eyes (El Secreto de sus Ojos) | Argentina | 7,963,139 |
The Kings of Mykonos: Wog Boys 2 | Australia | 5,717,541 |
Chico Xavier | Brazil | 17,155,788 |
Fatal | Canada | 5,800,789 |
Ip Man 2 | China | 50,741,624 |
Zeny v pokuseni | Czech Rep | 3,433,601 |
Armadillo | Denmark | 1,167,820 |
Camping 2 | France | 35,350,497 |
Vincent Will Meer | Germany | 5,685,730 |
I Love Kardista | Greece | 4,320,582 |
De Gelukkige Huisvrouw | Holland | 4,747,284 |
Future X-Cops | Hong Kong | 11,639,157 |
Raajneeti | India | 26,491,800 |
La Vita E’una Cosa Meravigliosa | Italy | 6,773,635 |
Nodame Cantabile II | Japan | 40,445,047 |
The Servant | Korea | 16,837,431 |
Abel | Mexico | 2,305,028 |
Boy | New Zealand | 6,360,260 |
Here Comes the Bride | Philippines | 2,751,121 |
Disco Orme | Poland | 2,797,350 |
Burnt by the Sun 2 | Russia | 8,108,681 |
Schuster Shabalala | South Africa | 3,585,769 |
Que se Mueran los Feos | Spain | 8,070,576 |
Man Som Hatar Kvinnor | Sweden | 7,353,135 |
Saranae Siblor | Thailand | 2,085,213 |
Cok Filim Hareketler Bunlar | Turkey | 4,380,006 |
Nanny McPhee and the Big Bang | UK | 49,490,385 |
International Market Share (Second Quarter 2010) | |||
---|---|---|---|
Rights Holder | Gross* (USD in millions) | Market Share | |
Paramount International | 679.9 | 16.70% | |
Buena Vista International | 678.6 | 16.70% | |
Warner Bros. | 605.6 | 14.90% | |
Fox | 312.6 | 7.70% | |
Universal Pictures International | 306.3 | 7.50% | |
Toho | 164.6 | 4.00% | |
Sony Pictures International | 145.8 | 3.60% | |
Lions Gate | 102.6 | 2.50% | |
Summit | 92.5 | 2.30% | |
Pathe | 57.1 | 1.40% | |
Mandarin | 53.1 | 1.30% | |
Europa | 48.6 | 1.20% | |
Protagonist | 43.1 | 1.10% | |
Misc Indian (Hindi, Tamil, Telegu, etc) | 134.7 | 3.30% | |
Misc. American Independents | 111.7 | 2.70% | |
Misc. French | 91.2 | 2.20% | |
Misc. Other Korean | 78.3 | 1.90% | |
Misc. English-language | 75.1 | 1.80% | |
Misc. Other Japanese | 73.7 | 1.80% | |
Misc. Italian | 38.2 | 0.90% | |
Misc. Chinese | 34.7 | 0.80% | |
Misc. Eastern Europe (Russia, Poland, Hungary, etc) | 28.8 | 0.70% | |
Misc. Scandanavian | 24.1 | 0.60% | |
Misc. German language | 18.6 | 0.50% | |
Other (Hispanic, Mid-East, Asian, Turkish, etc) | 76.8 | 1.90% | |
4076.3 | 100.00% |
Domestic Market Share (March 1 - June 30, 2010) | |||
---|---|---|---|
Paramount | 858 | 23.70% | |
Buena Vista | 766.5 | 21.20% | |
Warner Bros. | 429.6 | 11.90% | |
Fox | 384.8 | 10.60% | |
Sony | 320.9 | 8.80% | |
Universal | 223.6 | 6.20% | |
Summit | 200.2 | 5.50% | |
Lionsgate | 155.9 | 4.30% | |
Overture | 50.3 | 1.40% | |
Fox Searchlight | 35.7 | 1.00% | |
MGM | 30.6 | 0.80% | |
Other (none greater than 0.6%) | 165.7 | 4.60% | |
3621.8 |
Territory | % Change vs. 2Q 2009 |
---|---|
Australia | 18% |
Brazil | 34% |
China | 77% |
France | 4% |
Germany | -21% |
India | 46% |
Italy | -6% |
Japan | -5% |
Korea | -26% |
Mexico | 35% |
Russia | 44% |
Spain | -13% |
UK | -14% |
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