Documentary about whether “size matters” proved a hit at SXSW.

Breaking Glass Pictures has struck a North American deal in Toronto to distribute Brian Spitz’s SXSW documentary hit Unhung Hero.

Breaking Glass CEO Rich Wolff brokered the deal with Film Sales Company president Andrew Herwitz and sales director Jason Ishikawa.

Unsung Hero charts a humiliated man’s fact-finding journey as he consults porn stars, doctors and anthropologists to learn whether the size of one’s manhood matters.

The film will get a limited theatrical release this autumn followed by nationwide DVD and VOD release.

Thomas Brettschneider and Lynn Shmitz of greenskyFILMS produced.