Falco Ink partners Janice Roland and Shannon Treusch announced the promotions on Wednesday [24]

Erin Bruce is named senior vice-president and Joanna Pinker rises to senior account executive at the public relations firm.

“Erin Bruce has worked closely with us since the late ‘90s,” said Roland. “Her dedication and perseverance on behalf of her accounts are unparalleled.”

“Joanna Pinker is a strategic thinker that has brought her enthusiasm and ideas to our digital media division,” said Treusch. “She is at the forefront of a constantly evolving digital community.”

Bruce has been in marketing and public relations for 15 years and her expertise in film and television includes US and international fiction and non-fiction films. 

Her campaign credits include Eternal Sunshine Of The Spotless Mind, Y Tu Mamá Tambien, Rachel Getting Married, Winged Migration, Manhunt and Olympus Has Fallen.

She has attended Sundance and Toronto for the past 12 years and handled festival publicity for The Film Society Of Lincoln Center’s Rendez-Vous With French Cinema, Columbia University’s 25th Annual Film Festival and BAMcinemafest.

Pinker oversees digital media campaigns for content across all distribution platforms. Recent campaigns include The Attack, Just Like A Woman and In the House.

Prior to crossing over to the digital publicity division, Pinker worked on a variety of traditional film campaigns including Barney’s Version, Damsels In Distress, Soul Surfer and Our Idiot Brother.