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Sierra / Affinity unveils executive line-up for EFM

Nick Meyer and Marc Schaberg have rounded out their Sierra / Affinity senior executive roster as the EFM gathers steam.

Elizabeth Kim Schwan is named evp and Kristen Figeroid is svp of sales. Virginia Longmuir is evp and Cynthia Griffiths is vp of legal and business affairs.

Joey Monteiro is the svp of marketing and Amanda Potts is director of marketing, while Kelly McCormick is vp of production and development and Jen Gorton is creative executive.

Scarlett Pettyjohn is director of international along with Stephanie Ho who supports Sierra / Affinity on the accounting front, while Sam Lindy serves as the company’s international sales assistant.

“By combining the operations of Sierra and Affinity in January of this year, we have been able to retain key executives from the respective companies to create a senior management team that not only has the right breadth and depth of experience, but also the right mentality and foresight for today’s rapidly evolving global film business,” Meyer said.

Sierra / Affinity launched in January as a partnership between Meyer and Schaberg’s Sierra Pictures, Michel Litvak’s Bold Films and Gigi Pritzker’s OddLot Entertainment and will sell third party product and act as the exclusive sales agent for OddLot and Bold titles.

The slate includes Lakeshore and Sidney Kimmel Entertainment’s Amanda Seyfried thriller Gone, which Meyer and his team will sell jointly with Lakeshore International, as well as OddLot’s rom-com From Prada To Nada, CBS Films’ romantic fantasy Beastly, Bold Films, OddLot and Marc Platt Productions’ Ryan Gosling thriller Drive and Sierra Pictures, Silverwood Films and Incentive Entertainment’s 3D Untitled David Ellis shark thriller.

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