Pulse Films has announced its expansion to the US market with bicoastal offices in New York and Los Angeles.

The company will continue to handle multiple platforms from production, talent management and development in its new offices. Managing director Cedric Gairard will cover operations from the New York office.

“We could not have imagined anyone better than Cedric to launch Pulse Films in the US,” Pulse Films co-founder Marisa Clifford said. “We are thrilled by what he will bring to the company with his articulate vision of the evolving advertising industry that we deeply value. We’re looking forward to working closely with him on this new endeavor.”

Pulse Films’ Shut Up And Play The Hits launched at Sundance this year along with their Katy Perry concert film Part of Me in 3D.