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Facebook's Shields at MIPCOM: Social networking adds value to content

Declaring that, “the last decade of the Internet was all about information and the way in which it was organised,” Joanna Shields, VP EMA, Facebook, used Tuesday’s MIPCOM Keynote to look at what the next decade of content on the Net had in store, and, unsurprisingly, she believes, “it will be about social networking. Individuals, and not content will be at its heart.”

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