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Vision launches ancillary sales

The worldwide sales company announced on Monday [10] its DVD and VoD label, formalising an expansion that has been operational since April.

Among Vision Films’ digital channels are Dish Network, iN DEMAND for Comcast, Verizon Fios Suddenlink, Amazon Prime, HULU, iTunes and Xbox, Playstation and YouTube.

From April through August the roster of digital releases includes coming-of-age story Wreckers [pictured] starring Benedict Cumberbatch, sci-fi Cloned: The Recreator Chronicles and thriller The Employer with Malcolm McDowell.

Vision Films’ DVD label, distributed through Millennium Media Services, will release titles on a monthly basis to retailers such as RedBox, Walmart, Best Buy and Target.

The Employer will be the first release on Jul 2 and upcoming titles include Astronaut: The Last Push in September, and Amy in October.

“Contrary to popular opinion, Vision Films does not believe that DVD is dead,” commented Vision Films managing director and CEO of worldwide distribution, Lise Romanoff.  “We believe in maximising revenue for our producers and are doing so through strategic releasing, where all possible windows are exploited – this includes theatrical, DVD, transactional VOD, subscription VOD, ad-supported VOD, pay, cable and free television.

“Our strategy allows for maximum exposure across different mediums and gives us the ability to amortise our PR and marketing spend.”

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