Cinedigm partners with Demarest
Destin Daniel Cretton’s SXSW winner Short Term 12 [pictured] to be first film released under new co-acquisition and distribution partnership.
Cinedigm and Demarest Films have announced a new co-acquisition and distribution partnership.
The aim of the partnership is to expand independent film acquisition, marketing and distribution opportunities for both companies.
Their first collaboration will be Destin Daniel Cretton’s SXSW grand jury and audience award winner Short Term 12, starring Brie Larson. The film will be released theatrically on Aug 23, with ancillaries following early next year.
Chris McGurk, chairman and CEO of Cinedigm, commented: “This arrangement is truly unique as it’s not a traditional distribution or production relationship - it’s a fully-fledged partnership that allows us to share equally in the upsides of our indie films, from theatrical all the way through the vast ancillary opportunities our distribution expertise and infrastructure provides.”
“Cinedigm is on the cutting edge of the independent film renaissance and we are thrilled to be partnering with them and tapping into the vast potential that digital distribution provides,” added Sam Englebardt, co-founder and CEO of Demarest Films.
Bob Fiorella negotiated the deal on behalf of Cinedigm and Englebardt on behalf of Demarest.