IMAX, Picturehouse cut Metallica deal
In a move that illustrates the growing must-see cachet of the giant screen company, Nimród Antal’s Metallica Through The Never will be digitally re-mastered into the IMAX 3D format and released wide in North America exclusively in IMAX theatres for a one-week run starting on Sept 27.
The film will expand into conventional screens on Oct 4 and weaves together live footage with the story of a roadie played by Dane DeHaan who undertakes a life-changing task during a performance by the band [pictured].
“The totally immersive experience of IMAX 3D is the perfect complement to Metallica’s in-your-face, big and loud performance style,” said Picturehouse CEO Bob Berney.
“The combination of the band’s music and a strong storyline create a unique cinematic experience for die-hard fans and general moviegoers alike.”
“Nimród Antal and Metallica have done a tremendous job capturing the essence of the band’s commanding live performances and have created a visual and aural cinematic spectacle,” said IMAX Entertainment chairman and president Greg Foster.
“We believe the power of The IMAX Experience will deliver for Metallica fans and ensure they feel every part of this journey.”