Adam Sandler and Jennifer Aniston ensured Sony enjoyed a number one launch for Just Go With It and led an all-new top four asthe rom-com launched top by a narrow margin on an estimated $31m.

Opening close behind in second place was the boy wonder Justin Bieber, whose concert film Justin Bieber: Never Say Never took $30.3m and may well end up on top once final figures are confirmed on Monday.

Family film Gnomeo And Juliet opened on $25.5m through Buena Vista while Focus Features’ Roman adventure The Eagle debuted in fourth place someway behind on $8.6m.

Last weekend’s champion TheRoommate was shunted down four places to number five on $8.4m for $26.1m, while Sunday night’s Bafta favourite The King’s Speech ranks sixth on $93.9m after 12 weekends.

Crossing $100m is a formality for the Colin Firth starrer, as it is for Black Swan, which fell out of the top ten in its 11th weekend and stands at $99.4m.

Next weekend’s wide releases are Warner Bros’ thriller Unknown starring Liam Neeson, which premieres at the Berlinale on Friday [18]; Buena Vista’s sci-fi adventure I Am Number Four starring Alex Pettyfer; and Fox’s action comedy Big Mommas: Like Father Like Son with Martin Lawrence.

Estimated Top 10 North America Feb 11-13, 2010

Film (Dist) / Est wkd gross / Est total to date

1 (-) Just Go With It (Sony) SPRI $31m –
2 (-) Justin Bieber: Never Say Never (Paramount) PPI $30.3m –
3 (-) Gnomeo And Juliet (Buena Vista) Pathe $25.5m –
4 (-) The Eagle (Focus Features) FFI $8.6m –
5 (1) The Roommate (Screen Gems) SPRI $8.4m $26.1m
6 (4) The King’s Speech (TWC) FilmNation $7.4m $93.9m
7 (3) No Strings Attached (Paramount) PPI $5.6m $59.9m
8 (2) Sanctum (Universal) UPI $5.1m $17.5m
9 (8) True Grit (Paramount) PPI $3.8m $160.3m
10 (5) The Green Hornet (Sony) SPRI $3.6m $92.3m