Nigel Sinclair and Guy East’s LA-based company are commencing world sales on the Tribeca Film Festival documentary selection.

A Faster Horse

The White Horse Pictures co-founders plan to bring on a sales partner to co-ordinate the US sale of David Gelb’s film, set to receive its world premiere in the New York festival’s Spotlight section next month.

A Faster Horse tells the story of the Ford Mustang and follows the team entrusted with creating the 2015 model 50 years after the iconic car’s original release.

The film includes footage from Mustang clubs, race tracks, assembly lines and the company’s inner workings. Mark Monroe wrote the screenplay.

White Horse CEO Sinclair produces alongside Glen Zipper, the former head of documentaries at Spitfire Pictures with whom Sinclair and East collaborated when they ran Exclusive Media. East and Nicholas Ferrall are executive producers.

“We are delighted that David Gelb’s film, which celebrates one of the greatest pieces of Americana, has captured the hearts of the Tribeca Film Festival team and will premiere at this wonderful festival,” said Sinclair.

“The Ford Mustang is an iconic automobile launched in 1964, which has had an amazing 50-year run. The storied beginning of this car with Henry Ford II and Lee Iacocca, as well as its association with great films and television like Steve McQueen in Bullitt and Sean Connery in James Bond are all part of the legend.

“David’s film reveals the 50th anniversary car – commissioned during the depths of the 2008 recession – and the fascinating nature of how a brand-new automobile is designed, engineered, built and distributed. David has found an incredible way to tell this story. We are proud to work with David Gelb, Mark Monroe, Glen Zipper and the whole creative team.”

The White Horse slate includes Ron Howard’s Untitled Beatles Documentary that is currently in post-production and is being produced with Apple Corps Ltd and Imagine Entertainment.