International Film Trust will launch sales on the Croisette on the Jerry Lewis drama Max Rose. ICM Partners represents US rights.

Lewis will fly in to Cannes for the premiere of his first film since Funny Bones 18 years ago. He plays an elderly jazz pianist who embarks on a quest to learn whether his marriage to his late wife was a sham.

Lawrence Inglee and Garrett Kelleher produced the Lightstream Pictures film and Paul Currie, Matthew Malek, Charlie O’Carroll, Gaston Pavlovich and William L Walton served as executive producers.

Daniel Noah directed from his original screenplay and the cast includes Claire Bloom, Kevin Pollak, Kerry Bishé and Mort Sahl.

“To have a title in the Official Selection as part of our debut sales slate at Cannes is a wonderful start for IFT,” said Ariel Veneziano, president of sales at the Los Angeles-based company.

“Our goal is to be a supplier of quality driven feature films across all genres with clear commercial appeal for the right distributors. Max Rose ticks all those boxes.”

Lewis also appears in a restored screening of The Ladies Man that will play in the Cannes Classics strand.