The executive has started work and arrives from Sony, where she was based for five years as vp of international marketing and worked on campaigns for Spider-Man 3, The Da Vinci Code and Casino Royale, among others.

During the course of Pemberton’s 15-year career she has held senior positions at Columbia Tristar Home Entertainment both in the UK and Australia, and at Sony Pictures Home Entertainment in Australia, the US and the UK.

As vp of international new release marketing she reports to Universal Pictures International Entertainment svp of marketing and licensees Melanie Nicholas.

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