National Amusements and Showcase Cinemas create event cinema role in response to growing success.

National Amusements and Showcase Cinemas have appointed James Dobbin as director of event cinema, UK and international.

Starting Nov 4, Dobbin will be responsible for coordinating event cinema across the company’s 1,000 screens in the US, UK, Brazil and Argentina.

“Event cinema is really starting to break through in to the mainstream so I’m very excited to be joining National Amusements, which has such a progressive attitude to the space and a truly international footprint,” said Dobbin.

National Amusements svp of international film, Mark Walukevich, added: “There is a strong belief throughout the company that this area will continue to grow and it’s important that we invest and innovate for the future.”

Dobbin previously worked as director of sales and marketing for event cinema distributor Omniverse Vision, where he oversaw theatrical distribution of events such as Led Zeppelin Celebration Day, Swan Lake Live in 3D, and The Phantom of the Opera 25thAnniversary Concert

Dobbin’s new international team will offer a one-stop shop for distributors and content owners to access screens in both established and developing markets.