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NBCUni expands consumer VoD service

NBCUniversal is offering its movie subscription VOD service PictureBox Films direct to consumers in the UK and Ireland following a major redesign and rebrand of the site.

With the expansion of the service, viewers will be able to access 60 hand-picked films, at any time, through their desktop computer, Samsung Smart TV or mobile devices such as iPads, iPhones and Android phones.

As part of the site’s rebrand, consumers can view titles such as The Eagle, The American, Bridget Jones’ Diary, 2 Fast 2 Furious, Jarhead and The Bourne Identity when the site launches today [June 14]. New titles will be added each week.

PictureBox, which initially launched in 2006 as a digital TV SVOD service, is also available in the UK through third parties Virgin Media, TalkTalk, BT Vision and Top Up TV; and in Poland, Russia, Latin America, Brazil and Singapore via local platform providers.

The curated service is available in the UK for £4.99 ($7.80) a month.

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