New Regency strikes first-look deal with Israel's ADD
New Regency Productions has finalised a first-look deal with ADD, the largest content agency in Israel.
The partnership enables New Regency to bring top Israeli content to the US and also gives ADD a platform to distribute programming in the US in a consistent manner.
“With the amazing success of such shows as Homeland and In Treatment, which were based on Israeli series, we are thrilled to be in business with ADD,” said New Regency President and CEO Brad Weston. “We look at the deal with them as another great step forward as we make our return to the television business.”
“It’s always been a goal of ours to bring our content to US audiences and New Regency is the ideal partner for us as we take this step. We could not be happier to join forces,” added Hadas Mozes-Lichtenstein, ADD’s International Business Development Manager.
The deal was brokered by Adam Berkowitz, Co-Head of Television, CAA.